Production, design, innovation

Words written with Sylvapen (1958-1986)

Abstract

The Sylvapen trademark is part of the argentinian writing imaginary. It was a company that manufactures pens and markers and achieved high sales levels from the sixties to the eighties. This text intends, in terms of production innovation and use, to recreate a more and less recognized history of artefacts with design intermediation in the producing chain, both for its production as its promotion and identity. This text, based on the collection of significant objects of the company, their reading and contextual interpretation from a multidimensional perspective, follows up three Sylvapen featured products: 25º Sylvapen pen, 100 mm fibber markers, Sylvaletra label marker. How did this brand products come about? How were they produced and distributed? What market areas did they covered? This work investigates those areas, attempting to analyse this brand as part of the materiality and the semiotics of the twentieth century.