Looks Are (not) Deceiving
Vacation Homes Image-Building, as Published in Casa & Jardim Magazine (1977-1986)
Keywords:
1980s, vacation house, architecture, Casa & Jardim magazineAbstract
The article presents vacation houses designs published in the Brazilian magazine Casa & Jardim between 1977 and 1986. Taking as a basis the everyday universe of this publication aimed to the lay public, the discussion revolves around the existence of a stereotypical appearance for this kind of residence. It is speculated that this is built from the combination of certain materials, elements and covering solutions present in the designs, in association with the textual narratives attached to them. In the screen period it´s possible to identify two distinct models, materialized in characteristic images of country and beach houses, attempting to represent ideals of comfort, simplicity, and integration with nature. The article also identifies the use of similar procedures among Brazilian architects directly connected to the modern tradition.
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